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The Specials Scorecard

May 2026Jul 2026 · 172 cities · updated 2026-07-18

of 63,819 advertised specials we checked across the US & Canada

46.4%

were not below the government's published average price

The other 53.6% were genuine — below the StatCan/BLS average for their cut and region. That's the point of checking.

What this measures — in one breath

An advertised special = a flyer/online offer that classifies to one of Lowtein's tracked staple cuts, carries an honest per-unit price, and has a published government average (StatCan/BLS) for its cut and region. Offers without a government series or a derivable unit price are excluded — not counted either way. Eggs and fluid milk are also excluded: advertised offers there skew heavily premium-tier (organic, free-range, small-format) while the government series tracks the conventional tier — comparing them would measure the tier gap, not the special.

“Not below the average” is arithmetic, not an accusation: a price can sit above the average for good reasons (premium tier, small format, regional costs). We publish the aggregate so you can calibrate how much weight a “special” sticker deserves — city-level detail lives on every city page, priced item by item.

By country

✓ genuinenot below
Canada (35,663)43.7%56.3%
United States (28,156)66%34%

By category

✓ genuinenot below
Beef (16,383)65.8%34.2%
Dairy — butter, cheese, yogurt (eggs & milk excluded) (13,461)41.8%58.2%
Pork (10,978)57.1%42.9%
Chicken (9,115)54.1%45.9%
Other staples (8,510)46%54%
Produce & pantry (5,372)49.7%50.3%

By month

✓ genuinenot below
May 2026 (13,947)55.9%44.1%
Jun 2026 (24,697)52.7%47.3%
Jul 2026 (25,175)53.1%46.9%

Method: every offer is normalized to the government series' unit (per lb / L / dozen / 100 g) through the same pipeline that prices the city pages, then compared to the StatCan (Canada) or BLS (US) published average for its cut and region. No retailer-level claims are made or implied. Each week is scored once, against the government averages in effect at the time, then frozen — later baseline updates never re-write history. (The May–July 2026 seed period was scored against July's baselines.) Data © Lowtein, CC BY 4.0 — cite “Lowtein Specials Scorecard” with a link.

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